I’m Lilian, a London-based design thinker with a passion for story-telling.

My turning point as a designer came when I began to use my experience in gamifying debt with behavioural hacks to create empowering digital products that address complex financial problems at a human, emotional level.

My work has been used as part of a bank launch, and to successfully challenge UK financial regulation.

I believe everything tells a story.

© Lilian Tula 2019